Experiment ℜ03 — Retention
"I don’t know who’s about to stop coming back."
Most businesses treat retention reactively — they notice a guest is gone only after they’ve stopped showing up. By then, the window to bring them back has narrowed significantly. Guest Health Scan flips that. StratEdge Intelligence™ reads your guest visit data and scores every customer by health status — active, at-risk, or cold — ranked by intervention urgency. You know who to contact before they’re gone, not after.
Every Guest Health Scan™ engagement delivers a CCL Lab Results™ document — the intelligence brief containing every finding, score, and recommended action from the StratEdge Intelligence™ run.
Every guest in your dataset scored Active, At-Risk, or Cold based on visit recency, frequency, and spend patterns.
Guests flagged as At-Risk ranked by intervention urgency and estimated revenue value. Highest-leverage contacts surfaced first.
The specific signal that triggered each at-risk flag — so outreach is personalized and relevant, not generic.
Optimal re-engagement windows by guest segment. When to reach out, how often, and what the data suggests about timing.
StratEdge Intelligence™ requires the following data to run Guest Health Scan™. All data is submitted via the CCL intake form at the time of purchase.
Not sure if you have enough? You don’t need a formal CRM. Most booking platforms, POS systems, and email tools export guest visit data in a usable format. Submit what you have and CCL works with it.
Guest Health Scan delivers a scored guest roster, a ranked at-risk list, a re-engagement trigger map, and a win-back timing guide — so every outreach is targeted and timed.
Questions? Email admin@cognitivecraftlabs.com