Experiment ℜ06 — Offer Architecture

Know what’s in your catalog
and what’s dragging it.

"I don’t know which of my packages and add-ons are actually worth selling."

Most businesses build their offer catalog from intuition — what sounds good, what competitors offer, what a customer asked for once. Over time, the menu of packages grows without any intelligence behind it. Some offers drive real revenue. Some exist purely as volume traps — popular but unprofitable. Offer Intel Scan reads your sales mix, margin per offer, and add-on performance to score every item in your catalog and tell you exactly what to keep, what to kill, and what to bundle.

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Offer Intel Scan™
Price$400 one-time
Delivery3–5 business days
VerticalAll verticals
OutputCCL Lab Results™
CCL Lab Results™ — ℜ06

What you receive.

Every Offer Intel Scan™ engagement delivers a CCL Lab Results™ document — the intelligence brief containing every finding, score, and recommended action from the StratEdge Intelligence™ run.

Deliverable 01
Offer Performance Scores

Every package and add-on scored by revenue contribution, margin, and sales velocity. The full picture of what’s actually driving the catalog.

Deliverable 02
Kill / Keep / Bundle Map

A clear, data-backed recommendation for every offer: keep as-is, restructure, bundle with another offer, or retire.

Deliverable 03
Add-On Attach Rate Report

Which add-ons are being purchased alongside which packages, and which ones are invisible in the sales data. Attach rate by pairing surfaced.

Deliverable 04
Upsell Opportunity List

The highest-leverage upsell pairings identified from actual purchase patterns — what customers are already buying together that you’re not actively promoting.

What we need from you

Your data.
Our analysis.

StratEdge Intelligence™ requires the following data to run Offer Intel Scan™. All data is submitted via the CCL intake form at the time of purchase.

Required
Sales data by offer
  • Units sold, revenue, and attach rate per package and add-on
  • Minimum 90 days of data
  • POS, CRM, or e-commerce export
  • Any format — CSV, Excel, PDF
Recommended
Offer catalog and margin data
  • All packages, tiers, and add-ons with current pricing
  • Cost per offer or cost of goods sold per package if available
  • Any existing bundled purchases recorded in POS or booking system
  • Refund or cancellation rate by offer if tracked
If applicable
Conversion and funnel data
  • Conversion rate by offer or tier if tracked
  • Cart abandonment data
  • Customer feedback or reviews by product
  • Any A/B pricing tests or promotional results

Not sure if you have enough? Many clients don’t track margin per offer. Submit what you have — sales volume and revenue per offer is enough for StratEdge to surface the key patterns. Margin data deepens the output but isn’t required.

Common questions

You probably have
questions.

“Our best-selling package is obviously our most profitable.”+
Best-selling and most profitable are rarely the same thing. Volume leaders are often margin traps — popular because they’re priced low, not because they create real revenue. This experiment separates the two clearly.
“We’ve already tried bundles and they didn’t sell.”+
Bundles fail when they’re built from assumption rather than purchase data. Offer Intel Scan identifies pairings that customers are already choosing organically — those are the ones worth promoting.
“We don’t track margin per offer.”+
Many clients don’t. Submit what you have — sales volume and revenue per offer is enough for StratEdge to surface the key patterns. Margin data deepens the output but isn’t required.

Find out what your
catalog is actually
worth.

Offer Intel Scan scores every offer in your catalog, produces a kill / keep / bundle map, surfaces your add-on attach rates, and identifies the upsell moves most likely to lift revenue immediately.

Price$400 one-time
Delivery3–5 business days
Powered byStratEdge Intelligence™
Start this experiment →

Questions? Email admin@cognitivecraftlabs.com